Shoot.
Capture something new.
Or bring a photo or video you already have.
A CAMERA WITH MANNERS.
Main character.
Better manners.
Your vacation.
Not everyone else’s surprise internet debut.
Capture the moment. Cover faces by default.
A little more choice about who makes the feed.
CHOYCE for iPhone · Photos & 30-second videos
POV: you posted your vacation01 / 01
Your vacation photo.
Their unplanned cameo.↖
Their unplanned cameo.↖
Tap a face to cover it or KEEP it visible.
Illustrative demo using an AI-generated photo. Not an actual detection result from the app.
MORE MEMORIES.✳FEWER CAMEOS.✳
01 / THE UNINVITED CAST
You took the photo.
They didn’t audition.
The food pic. The travel vlog. That really good street.
Our camera rolls tend to collect other people’s days, too.
“I ordered noodles.
Not a cameo.”— An imaginary diner at the next table
You can’t ask everyone in the background.
So CHOYCE starts by covering faces.
Your memories don’t need an involuntary supporting cast.
02 / YOUR PHOTO. YOUR CHOYCE.
Keep the moment.
Choose the faces.
Choose.
Faces start behind stickers.
Tap KEEP for the faces you want to show.
Check.
Give the result one last look.
Then share with a little more care.
No fine-print magic.
Detection can miss faces, and KEEP can reveal them.
Neither stickers nor the signal guarantee anonymity. Check before you share.
03 / NOT EXACTLY UNDERCOVER.
Camera’s on.
We’re not hiding it.
The person holding the camera shouldn’t be
the only one who knows it’s on.
CHOYCE signals with a light when the rear camera is active.
The blinking pattern spells REC in Morse code.
Our camera’s way of saying hello.
The signature uses the rear LED. It is not active with the front camera and may be limited by device conditions.
THE CHOYCE SIGNAL↗
R· − ·
E·
C− · − ·
Less sneaky. More considerate.
A diagram of the Morse code, not a live camera indicator.04 / YOUR CAMERA ROLL STAYS YOURS.
Your memories.
No cloud audition.
Face analysis happens on your iPhone.
Your photos and videos aren’t uploaded to CHOYCE servers for analysis.
LET’S MAKE CONSIDERATION A THING.
Good moments.
Better defaults.
CHOYCE is a work in progress.
Already trying it? Tell us what’s working. And what isn’t.
iPhone · In beta
Library → ⚙ → Send feedback
Something off? You can also use Send Diagnostics there.